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Retailers & Merchants: Gift Cards Can Lower Operating Costs
Since gift cards are given as gifts, incentives and employee rewards, they are often thought of by retailers and merchants as a customer acquisition tool. Let’s say a customer doesn’t shop at a...
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Customer Care. Loyalty Programs and the New Strategic Imperative
In one of our recent blog posts, What Corporations Can Learn About Customer Loyalty, we discussed how Amazon was “Eating Everyone’s Lunch”…with all other retailers and merchants being the main course....
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Come on in and stay awhile, Building Customer Loyalty
The value of building customer loyalty shows in your bottom line. You know that attracting new customers is important but still not the crucial part of your loyalty program. It’s just the first step,...
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Even Superman had a Mom, The Influence of M-O-M in Loyalty
PunchTab released a insightful white paper discussing the strong influence that Moms have on household purchases. According to the report, these decision makers influence an average of $2.4 trillion in...
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3 Customer Loyalty Concepts You May Be Missing
When it comes to business, retention is everything. Returning customers cost less to market to and spend more money on any given purchase. That means that building customer loyalty is one of the main...
View ArticleLoyalty and Retention Closely Intertwined
Customer loyalty and retention go hand in hand. When you are loyal to your customers they will be loyal right back. Industry research shows that retailers are better suited to invest in retaining...
View ArticleCustomer Loyalty Programs for Millennials
Millennials play a major role in the way retailers and merchants now look at the loyalty game. With technology constantly evolving and Millennial consumers, aged 18-34, on the brink of every change,...
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